There has certainly been no shortage of cracking pop tuneage seep out from the powerfully alluring one, Allie X and yet as a visually distinctive artist, the song packages haven’t been so levelled up with accompanying music video content, have they?

However, when the emerging indie-pop artiste does chose to embrace the visual, film clip format she does rather take us into a realm of surrealism and wonderfully off-centered thought.

For her latest infectious pop bop “All The Rage” we get double the Allie X factor for our viewing pleasure. It’s not so much that she’s been cloned in a laboratory, but we can’t deny that the appearance of RuPaul’s Drag Race Series Seven Winner Violet Chachaki starring as the pop mavericks alter-ego really does cut an unmistakable dash as a mirror-image of the outlandish singer.

Allie X gives us whacky on a scale that one she could masterfully pull-off to her advantage. All in-keeping with the bigger scheme of things, we know that whatever she puts out there has a ton of subliminal thought supporting it and really it’s up to us to figure it all out and largely come up with our own unique interpretations of it.

It’s a little more crystal clear on “All The Rage” as it’s all about the bigger self-image of yourself going crazy and taking over the spotlight. In terms of a video it equates to a road trip whereby the two visual entities sync-up and rage out their freakishness in the best possible odd-ball manner of course.

Rocking up on a sandy beach wearing stockings and stilettos is just not the done thing, by any means in normality. When you’re Allie X and or even her alter-ego it’s certainly stylishness over comfort that matters uppermost.

Bet Violet and Allie found sand in some very strange places once directors Jungle George and Maluko Haus yelled cut on this one, How it is that popstars suffer to bring us their art! What troopers Violet and Allie X are!