Discovering one’s true identity is a journey many of us embark on, and multi-platinum chart-topper Lauv is no exception. In his track “Love You Like That,” released last year, the singer, songwriter, producer, and multi-instrumentalist hinted at his ongoing journey of self-discovery and gender identity. Now, Lauv is set to delve even deeper into his experiences with a new track titled “Potential,” lifted from his upcoming album released later this year. With its irresistible melody, “Potential” is just a taste of what’s to come in Lauv’s new chapter. Using this first track as an indicator of the album. It seems a powerful and inspiring journey lies ahead, that fans won’t want to miss.

Lauv is on the brink of releasing his highly anticipated third album and stated… “There is a time in history when every artist has to make THAT album that defines them“. With the release of “Potential,” the lead single from the album. There’s no question that Lauv is exploring new emotional territories. The song is a poignant examination of the transition from platonic friendship to the possibility of romance. Furthermore, the accompanying music video, directed by Luke Orlando, reveals that Lauv expresses a desire for a romantic relationship with another man. With this kind of candidness and authenticity, Lauv’s music is not just a treat for the ears, but a message of hope and acceptance for the LGBTQ+ community.

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Furthermore, the latest release is more than just a song – it’s a courageous display of vulnerability. Not only does Lauv share his personal development candidly, but the music video is also a fully choreographed piece, a first for him. This was a necessary step since actions can speak louder than words. And the expressive nature of the visual clip speaks volumes in a heartfelt and endearing manner. It is a display of true artistry and bravery that truly sets Lauv apart as a musician.

Moreover, I can’t wait to see how Lauv’s personal growth and self-discovery will continue to shape his music.

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