Today Kylie Minogue follows up recent anthemic, space-disco track “Say Something” with the second offering lifted from her upcoming “DISCO” album. Introducing “Magic” for the first time, premiering with Zoe Ball on BBC Radio 2. The Aussie pop princess gushed that the Ph.D. produced track was a “total joy to record” and that she had “so much fun making the video.”
Compared to the “Say Something” release, the “Magic” single drop had hardly any teasing from the singer. Within hours of the announcement being made the whole package of single and video is here. The groove on this one is more sophisticated disco styling than the fun beats of the first single from this new era. That being said, “Magic” still oozes heaps of danceability and feel-good vibes. The mood of the track seems to stem from the early 80s with additional nuances from the cross-over from the funky, 70s. It’s a full-on music production, heavily featuring the toots from a complete brass section. But no less shimmering and poptastic.
The trouble with releasing disco songs is, seeking inventive ideas for the music videos (even more challenging in COVID times.) In truth creating, a visual centred around a club scene hits with more poignancy than it ever has done. Nonetheless, I love that Kylie is keeping music fans dreams alive with the once again incredible, glittery and neon draped Prettybird production – under the direction of the celebrated, creative Sophie Muller.
With music and lights and a pinch of imagination, we are transported to Kylie’s glamorous disco party. It’s a fanciful escape that we can only yearn for at the moment.
Now that’s what I call electronic pop!
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