We have met KLOE before via her previous singles “Grip” and “Touch” yet in literally no time at all the Glaswegian teenage alternative-pop sensation is knocking on the door of widening recognised success with another emotively seared offering to excite the palette.
At 19, KLOE draws upon the perils and learning curves of modern teenage life with the accent firmly on her coming-of-age autobiographical insight. There’s no holds barred where KLOE is concerned. Everything is held to account whereby she candidly translates all life experiences in as raw and truthful portrayal, at all times.
For the most part KLOE recounts upon the tugging rebellion that lurks within youthful society, but she has a keen appetite to show some versatility and reveal a little of the vulnerable side which has been masked beneath an exterior of up-front ballsiness.
All changes on newly unveiled release “You Don’t See Me”, stylized as “UDSM” where KLOE allows her guard to slip and show emotional vulnerability in a physical way.
We see this to the greatest extent on the storyboarded video, depicting a real life event which occurred when KLOE first relocated from Glasgow to London last year. The evening in question all turned out to be a rather sourfully, painful experience, for the youngster. Which we see her seeking to blot out numbing herself by hitting the bottle and scoring up happy powder. The useage of which I am sure is just merely exaggerating the point of emotional turmoil to its greatest effect.
KLOE has scored numerous comparisons to Chvrches through to Ellie Goulding, I’m not getting anything of the like on “UDSM”. If you ask me definitely leaning more into Tove Lo territory. The songwriting, the singing and this video. It seems KLOE’s pretty much got all the necessary skills onside to take on pop and win it, much in the vein that Charli XCX as a pop star came to fruition and changed the game.