Photo: Daniel Moore
Pop chameleon. Music artist shapeshifter. Even from coming to notice as an X Factor contestant Aiden (Grimshaw) has never been one to be seen as playing it safe. Thankfully Aiden is way cooler than any of that.
As intervening time has marched on, the post X Factor career in music has continually revealed Aiden’s music as proverbially beating to the rythmn of his own drum, in so much that he takes delight in experimenting with styles, genres and generally is perpetually evolving. Like in the way each time Aiden scurries away after releasing a batch of material, it is practically becoming a certainty that when he springs a return on us again, it won’t be with anything that is more in keeping of the same that went before it.
Through poignant dance anthem Aiden to Angsty dark pop Aiden, we arrive at the visionary contemporary modern chapter of Aiden, and not especially something you could foreseeably place as being Aiden’s next choice move.
Still keeping the attention on the electronic pulse, Aiden’s re-emergence with “Virtually Married” definably reveals just how maluably his vocal really does lend itself to taking on new styles.
Considerably at the chilled-out end of the popular music spectrum ”Virtually Married” charters into the new age of revitalised garage / dreamwavey soul, presenting itself in source as a modern alchemy of sonic, brooding dance infusion.
Aiden has never made it his soul mission to be out to prove anything other in his music development than to just go wherever the point of creation takes him. It certainly hasn’t felt that there is any plotted agenda in terms of this. He remains much as he has always done so, the artist whom has always placed his artistic integrity before anything else. “Virtually Married” in this contemporary modern style is his most freewheelingly ambitious and also most impeccably hedonistic yet!