With the sea of musicians in the world, the hardest part for many musicians is marketing themselves. Check out this music marketing guide and suffer no more!
Today is the best time ever to be a musician. Whether you are trying to be a pop star, a person who performs at weddings and events, or an independent artist, there is definitely a lane for you.
Since we’re in the Web 2.0 age, you don’t have to answer to the same gatekeepers. Companies like Spotify are encouraging musicians to post their work and get paid for it, and iTunes, Sound Cloud, and other outlets are going stronger than ever.
However, you need to learn all about music marketing to get the ball rolling on your career and dreams. Use these strategies below so that you can find your audience and allow them to find you.
Set Up Your Entire Brand, Not Just the Music
Today, people want to buy the whole you, and not just your music.
The key to success and longevity is to master your music marketing so that people fall in love with your brand as well. This is both a matter of the times and financial security. Since music is more easily accessible and quickly digested, artists now are making their money now on the road and with opportunities created from their branding.
Even major label artists today are using their music to feed the brand while monetising other ventures. Figure out who you are and what you want to offer the world, and this will allow you to become a successful professional musician.
Share with people through your blog, podcast, social media, and other ventures, and they will be loyal for years. In this day and age, people love video content and use YouTube as a resource to find new music.
Make sure that you set up a YouTube channel to help people find you.
Don’t Forget About SEO
Search engine optimization is crucial, even in the field of music marketing.
Get creative with your song and album titles and continuously research keywords that work. When you post videos to YouTube, be mindful of the tags you are using and continuously grow your brand by keeping SEO principles in mind.
Perform Often and Network With Other Musicians
To be a successful artist, the best thing you can do is perform as much as possible. This is helpful to not only get your chops together but to also forge relationships.
The people you meet at open mics and bar shows can be collaborators in the future. They also are chasing the same dream, and likely have resources and information that will be beneficial to you.
There are several networking events that you can go to which will let you link up with other artists and industry professionals as well. Make sure that you get some custom ID cards, business cards and other marketing tools to help you out.
Hire a Music Marketing Professional
As you can tell, there are a lot of things you can do to get your music marketing up to par. You’ll want to do your due diligence so that you can put your brand out to the world.
Consider these tips and check around our site for interviews, articles, and videos that can help you with your music career.