Aside from our daily intake of email submissions, we also make it our duty to look beyond our inbox to bring you our readership the biggest scope of the best new electronic pop music and new artists that we possibly can. Even though we make every best attempt to look-out for these nuggets of electro-pop worthiness in our eyes, to ultimately bring to you. Owing to the staggering amount of worldwide releases each week there will be more than likely a few that simply slip under the radar, only to surface as the initial buzz on them reaches a peak. More often than not, in the case of newer or emerging artists, hit peak will come a few weeks after release, when in caught up in the whirlwind of heightened-up media promotion.
All of which leads me to introduce this newly discovered to us, bubbling, electronic dance-pop release from Australia’s ASTA, which I found too good to let it pass on by.
Said, track in question “Wild Emotion” shoots up as ASTA’s first foray into electronic-pop proper, when previous to this she outright won the coveted Triple J Unearthed High contest back in 2012, but as an indie-folk musician.
Winning an accolade such as this, is very much the beginnings of things. For ASTA this has meant a gradual swing into the electronic arena, which a few months ago gained a boost when chosen to support Ellie Goulding on her “Delirium” tour down under.
Since we have written about so many Australian synth-pop acts over the years, we know that the Aussie’s are particularly good at churning out pop of the electrifying kind. And so, that ASTA has entered into it as such, should really come as no surprise.
Embracing the bleeps and bangs of electro-pop heaven sprinkled with a bit of up-beat gusto proves a progression choice thought through by ASTA, as particularly her vocals have a certain underlying Sarah Blasko charm about them. That when backed with the fizzing synths of “Wild Emotion” take on a new guise of powered-up release. In truth where ASTA could have so easily gone down a more alt-pop diverse route such as Blasko or Bertie Blackman, which so could have been thought as top suitor for her folk rooted vox, ASTA totally transforms into full-on electronic-pop babe material with a foothold into the mainstream dizzying whirl akin to Kesha’s “Your Love Is My Drug” (minus the rap) from her “Animal” era.
Whoda thunk such a leap from ASTA’s folk evocative pop fusions to this, but it totally works next level well for her!