The Nottingham electronic pop duo of April Towers every bit impressed me earlier this year and earned their position in the EQ Emerging Artists section with each of their debut impacting singles “Arcadia” and “No Corruption”.
Synth-heads in the true sense of the word, April Towers, Alex Noble and Charlie Burley deliver on their precedent set of fashioning climatic synth indebted electronica which is notably stylized bouncing off of an almost cinematic throwback resonance that scores in more than aspirationally fleeting similarities to some of the more highly regarded and successful electronic pop acts of modern times, those being New Order, Pet Shop Boys and Hot Chip.
Therefore, to my mind, what April Towers set out to create is pretty much for the win of depositing intelligently gleaned, 80’s influenced sound bytes of yesteryear brought up to speed with a dramatic impact similar in its evocative ether to that of pop noir advocates Hurts.
Building on their well-received singles thus far, comes the release of another dynamically gripped indie cut offering “A Little Bit Of Fear” which hits out with a striking impact arched of connective lyrical engagement along with facilitating an awareness in capitalising on April Towers skillset of crafting alluringly magnetic melodic hooks. Whilst componently “A Little Bit Of Fear” steers through like a near 4 minute tornado of retro-sized evocative electronic pop greatness.
In thinking onwards to when New Order go out on tour later on this year, if they so much as require a tour support filler, well really they need look no further than April Towers to fit the bill.