At 11:49PM last night, the world's simplest press release went out to all the music bloggers about new electronic pop artist Japayork and off the back of it, it's created quite the buzz for this rather brilliant and quite handsome young man – who in my mind looks like Johnny Knoxville with a cute blonde dye job..
Said press release read like this…
22 years old. Lived in Japan and New York now based in London.
He's a graphic designer and videographer by the day……
Check out the video to 'Our Now' here
(yes, he made it himself as well)
I love it – simple and to the point – pats on the back all round for telling us the short and simples story. More publicists should follow suit. And with that, take a listen to Japayork on MySpace and you can listen to and download his track "So New" below…