by Raj Rudolph

Hola chicos! We'll the Poptronik Festival starts tomorrow in Sitges, Spain and let me tell you – it's pretty surreal. A year in the making and Poptronik finally comes "alive" tomorrow. I'm actually a little emotional about it. There have been many pitfalls, roadblocks and battles in getting this new pop music brand and events company off the ground and it hasn't been easy by any stretch of the imagination. But the journey has been amazing and the Poptronik Festival is by far THE project I'm most proud of as a music blogger.

None of this wouldn't be possible without the amazing support of Aztec Records who have not only helped fund this project, but their belief in the Poptronik vision and ethos is what really helped us cross the finish line. Our business partner Alan Westonbroek in Sitges as also put in many hours of unpaid time to help us pull off this event and without his connections and tenacity, none of this would be possible at all. Needless to say, I'm extremely proud of the work we have been able to acheive as a collective. A collective that only had a dream that has now become real.

Aside from the amazing talent we have brought together for this weekend, Poptronik is more than just a show and a compilation CD. Our aim as a company is to help promote and foster the growth of new musicians in the electronic pop community, brining together a family of artists that all promote each other in return. We hope you enjoy what we are doing in music and your support will help us grow the brand even more in 2013 as we plan more "This Beat Is Poptronik" compilation albums and events.

Needless to say, I won't be blogging much this weekend, but the best way to keep up-to-date on what's happening with the Poptronik Festival is to follow us on Twitter and Facebook.

We'll endevour to keep you updated on the fun in the sun as it unfolds!