The UK festival season is now practically wrapped. Holidays are over. It’s time to knuckle down and get back on track, not just in life but for the new music industry also.In other words. It’s tastemaker season from here-on-in. They’ll be an increased number of newly emerging artists vying for some recognition as we move forward into the new year.

Whilst there continues to be a fair amount of moodily lit electronic music around. The number of dynamically melodic, styled audio offering is on the rise.

Newcomers Halem are one aspiring electronic-pop proposition to note, who lead with club fashioned beat-centric productions and pop suited vocals deemed radio friendly enough to gain exposure on the airwaves and earn placement on new music curated playlists alike.

Debut effort “Runaway” brings to light a buzzy introduction to a duo who have a learned amount of knowledge between them. To undertake exhilarating, neon ignited dance-pop to a first-rate standard enough to net themselves an experienced production/mixing team of Rich Turvey (Blossoms, The Coral, Clean Cut Kid, VITAMIN) and Tom Longworth (Xam Volo, Wiley, Rymes) on board.

Even though the club influence is tilted heavily on this track, the overall intelligent lyricism and emotively power primed vocal chops, breathe more scope to see that Halem might extend beyond club suited arenas, in time. This makes them prime candidates to step-up on what they have here and revitalize the genre putting into practice their fresh out-of-music school, acquired skills.