I know it might seem like every emerging synth-pop band out there (well one’s worth taking notice of in our opinion,anyway) seemingly take their direction from something first harvested in the 80’s the electronica boom. By the same token can you blame these burgeoning musicians for seeking inspiration from undoubtedly one of the most excitingly adventurous and enterprisingly evolved periods within the modern electronic pop era, when it was crawling with a hotbed of O.M.D., Heaven 17, The Human League, Joy Divison/ New Order, Pet Shop Boys, (to name a few) advocating visionary talent at the time? The answer you were looking for is, of course not!
When having supported the likes of Tove Lo, Indiana and Kyla La Grange already, it’s high time that one of Nottingham’s newest and noteworthy acts, electronic making duo April Towers should be keenly seen to be coming through on the radar.
Formed of vocal lead and key master Alex Noble alongside electronic orchestrator, instrumentalist and backing vox Charlie Burley, April Towers have quickly set themselves quite a precedent already in mastering imposing climatic synth indebted electronica which adheres to an intelligently gleaned workable formula.
Most recently to be noted upon, the duo have broken through with soaringly anthemic and fittingly 80’s crisply turned out debut single “Arcadia” which is now followed-up in hot pursuit by the equally impacting indie-pop edged sophomore single companion “No Corruption”. It certainly appears to us as if these tracks have been filtered through the 80’s but have then gone on to receive a veneer of The Whip and Hurts dramatic grittiness about them.
Moreover, it’s heartening to see a creditable electronic outfit of this ilk making some impact given last year’s resurgence of dance-crossover electronic pop that came in and littered the modern electronic genre as we know it. Even more so reassuring that both of April Towers tracks have received Radio 1 airtime, with the most recent “No Corruption” now play-listed for across the board daytime servicing after being singled out by BBC Introducing.
Rightly so, as the resounding potential in both these tracks should surely act as a catalyst in paving April Towers way to a little immediate future greatness.