I find myself writing about a huge amount of Swedish artists, but one that has really shone out in my opinion is the exceptionally talented Scandic ethereal pop force of one eclectically worldly-wise Noonie Bao.

It’s safe to say that I am not alone in my opinion, the industry and its pop players has woken up to this fact and is lining up to collaborate with the multi-talented Swedish songstress.

At the flip-side of New Year and Christmas I alerted you to Noonie’s teamwork effort with Dutch DJ Don Diablo &  The Police front-man Sting on “M1 Stinger” and gave you a peek on another collaborative effort in which Noonie features both as vocalist and one of the songwriters on “I Could Be The One” – Avicii vs Nicky Romero. Both tracks having been received extremely well in launching Noonie into the international arena.

With whispers of further alliances with Say Lou Lou and Style Of Eye in the pipeline, Noonie continues to bring to the fore her own individually refined enchantment placed on her debut album “I Am Noonie Bao”. In releasing her fourth single “The Game”, Noonie colours her distinctively meticulous organic sound presentation with the purity of a Robyn vocal amidst a typically Noonie Bao sonic landscape of world sounds and eclectically leaning, softly approached innovative electro pop, that inspires, instills and permeates with it’s seductively charming elegance, making Noonie Bao an artist that’s hard to ignore in my opinion and those in the industry baying at her door to collaborate with her.

[youtube height=”360″ width=”640″]http://www.youtube.com/watch?v=gacA7kydvYA[/youtube]