{"id":19536,"date":"2016-06-23T09:03:09","date_gmt":"2016-06-23T08:03:09","guid":{"rendered":"http:\/\/wordpress-98520-280723.cloudwaysapps.com\/?p=19536"},"modified":"2016-06-24T09:45:12","modified_gmt":"2016-06-24T08:45:12","slug":"watch-in-the-morning-by-saint-best","status":"publish","type":"post","link":"https:\/\/eqmusicblog.com\/watch-in-the-morning-by-saint-best\/","title":{"rendered":"Watch “In The Morning” by Saint Best"},"content":{"rendered":"

\"Saint<\/a><\/p>\n

Photo: Jonas Raaby<\/em><\/strong><\/p>\n

I don\u2019t think I\u2019ve ever been left so unnerved by a pop video than watching through this promo clip for emerging Danish band Saint Best<\/strong>. Fact is, it\u2019s left me feeling quite off balance.<\/p>\n

It all starts off quite innocent enough and then, it takes food porn and sexual references in pop videos to new heights.<\/p>\n

It\u2019s not as if, food and sexual innuendo hasn\u2019t taken place in music videos before. Hello Kelis<\/strong> and many others.<\/p>\n

In viewing Saint Best\u2019s<\/strong> clip for \u201cIn The Morning<\/strong>\u201d, I was alright with this until it hit the part where mouth-to-mouth transferal of an egg yolk took place and then\u2026\u2026\u2026 whoa it all became too much and had me squirming with a my face contorted in an expression of surprise and disgust. Well perhaps disgust is a harsh word, more recoiled in uneasiness.<\/p>\n

Yet the song itself is so good, I really couldn\u2019t let it put me off from singling it out for some mentioning here.<\/p>\n

Total 80\u2019s electric vibes, as in seminal classic of the era, Deniece Williams \u201cLet\u2019s Hear It For The Boys\u201d<\/strong> brushed by with a touch of indie presence to make it that stroke of nu-retro buzzing fresh. <\/p>\n

All from a band who had wanted to call themselves George Best<\/strong> because they liked the Irish
\nfootballers fuck-all attitude and what he stood for. For legal reasons they\u2019ve had to change up to Saint Best<\/strong> instead.<\/p>\n

Going by their larger than life suits in the press photo and this video. Here is a band who is NOT going to do things by halves. Very much out-of-the-box thinking, which if they continue with in this vein is only going to set them apart from the general pop masses. So I\u2019m more than curious of them in a quite interested way right as now. I just hope they don\u2019t spoil what could turn out to be a guaranteed place in the wider electronic pop arena by pushing the boundaries tipping on the edge of too far. <\/p>\n

<\/a><\/p>\n