I really really like The Golden Filter's attitude when they found out their highly-anticipated album "Voluspa" leaked – they offered their fans who want to actually buy the record more! Here is what the hot electronica band sent out to their fans in reaction to the dreaded leak…
Hello…Yes, our beloved debut album has been leaked… Such is life in the digital age, but a wise seeress could have seen it coming from miles away…So the good news is that you can now preorder VOLUSPA on CD (with a lovely 12 page booklet) or on Vinyl LP (a double record set) and IMMEDIATELY receive the digital MP3 version, along with two bonus songs that are NOT on the album. Also included are a couple of unseen video teasers we made for 2 of the songs on the album. 20 random albums (CD and Vinyl) will also contain a personalized Polaroid photo that we took, and ownership of a unique star in the sky…Seriously.
Love, The Golden Filter
Maybe it's a PR stunt, maybe it's real – but the fact that they are offereing you extra shizz in exchange for your pre-order is a great marketing tool. More bands should follow suit. You can pre-order the album here – I think I might just do that…