Internet sensation Rebecca Black has been on an ongoing quest to jump-start a music career since her sugary debut track “Friday” enjoyed widespread viral acclaim over a decade ago. Growing up and evolving her artistry afterwards as she has matured as a performer has been a slow process. Notably because the song “Friday” toes a fine line between blessing and a curse. Therefore, in some respects, the song prevented her career from moving forward.
However, during recent times Rebecca has made it her mission for everyone to see she has moved away from the teenage pop princess persona. The performance era of self-discovery is on an upward curve. Also more than ever, Rebecca defies expectations time and time again. Not least in the new single “TRUST!” which sees the independent singer-songwriter evermore embrace her identity, publicly and authentically.
The especially, powerful narrative in the Olivia De Camps directed-music video reveals a self-assured Rebecca Black, oozing confidence, relishing her dominance and power. The action occurs in a courtroom where Rebecca is seen responding to several allegations. Notably about the claims, “She’s been autotuned so much, even Siri sounds quite natural.” – “I heard she’s been banned from singing in 7 countries”
In response to these claims, she emerges to take back control of the situation. With a steely look of determination, she takes to the floor. Furthermore, asserts her feelings unapologetically into a fierce dance routine. Where she is joined by a dance troupe consisting of members of law enforcement and other testifying witnesses. “Ooh la la, get me going like ga ga ga. Trust!. Ooh la la I can handle you, can you handle?,” she asks. As she purrs the lyrics breathily to a propulsive EDM beat.
On tenterhooks to find out the verdict?… Tune into the video clip!..
Rebecca Black rides the wave from one awkward or frowned upon experience to the next but this time it is she that takes control of the situation. Expressing a dose of humour with authenticity, and answering her critics. The fierceness of “TRUST!” should momentarily deflect opinions about the recent Boiler Room DJ set performance.
She announced “TRUST!” as her first single… evidently more is on the way. Similarly if the EDM direction of “TRUST!” is indicative of what’s coming. It will be fascinating to see how this era plays out.
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