The horrible truth is, I have a need to be extra selective with my music choices to write about at the moment. I am preparing to go away on my summer holiday in a few days. Thus, my time is at a premium just now. More than ever, I am sharing with our readers the new music which strikes a chord with me most. It may surprise readers that I am digging into a song written to promote a leading cannabis-infused beverage in collaboration with Weedmaps. But not without good reason, I am gunning for this track. Founded by queer people, Drink Producer Cann is an established company. They launch their pride campaign for 2022 with the anthem “Taste So Good” (The Cann Song). The song and video feature an all-star diverse cast from the LGBTQ+ community.
Botanical infused beverages may not appeal to everyone. That said. The market for drinks boosting health benefits such as those associated with CBD is starting to fill up supermarket shelves alongside hard seltzer and kombucha. It is an immense growth area and strand of the plant-based revolution. It was only a matter of time before drinks of these kinds received the full-blown promotion treatment to rival Coca Cola and Pepsi.
“A little different can taste so good (taste so good). What a feeling (I knew it would, I knew it would).” Also, apply when celebrating our differences. And why in this campaign, support from the LGBTQ+ community works two-fold.
The track is that good. That if we were to block out all mentions of the drink campaign, the song would still hold up on its own and proudly.
The song got me pure and simple. Together with the rallying message it sends. Why else would I commit to writing about a product available in the USA only and not the UK, where I am based? “Taste So Good” primary use may be that of an advertisement, but I’ll say this. The track from VINCINT ft Hayley Kiyoko and MNEK is a whole lot better than many of the pop songs released in recent weeks.