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We were promised this music video in AUGUST 2012 (YES – 2012) and for some silly reason or another, the video never got released and legions of sad face emojis across Eastern Europe and the world were digitally expressed.

But thanks to some kind soul, they have uploaded ‘Take It Off’ onto YouTube and legions of Sergey Lazarev fans have rejoiced.

Happy face emojis galore have just lit up like a rainbow over sexually repressed Mother Russia.

Might we present, ‘Take It Off’ by Sergey Lazarev.

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Raj Rudolph
Founder/Editor-In-Chief

Rajan Rudolph has been an electronic pop music obsessive ever since he heard Madonna's iconic debut album in the 80s. When he couldn't stop playing "Music For The Masses" by Depeche Mode, he instantly knew that electronic and pop music would be his life-long passion. Rajan is a dual citizen of the US and the UK and has lived in London since the summer of 2000. He created EQ Music as a passion project from the ground up having interviewed some of the biggest names in pop like Lady Gaga, Sia, Mika, Kelis, Robyn and every member of the Scissor Sisters. EQ Music is one of the UK's longest running influential pop blogs, regularly hosting showcase nights for emerging and established pop acts in the British capital. Rajan is also a full-time digital tech professional working at Warner Bros. Discovery and has contracted for MTV, Google, Huffington Post, Vogue, GQ and WIRED.