It appears Latvian singer Aminata Savadogo has some new songs out, and curses, I have already missed out on a great track called “Your Arms“. Not to worry, because in response to this Aminata has swiftly followed up with another new song “Prime Time“, which I believe is her most electrifying effort to date.
If you ask me, after Aminata’s success at Eurovision 2015 with “Love Injected“, she really should have made a bigger impact on the international music scene. If you got to check out the debut album “Inner Voice” you will have discovered it’s packed with ideas and some well-executed pop songs. It certainly gives a broader insight into Aminata’s diversity in her artistry and the reason why I have been keen to keep an eye on her career.
“Prime Time” sees Aminata exploring the pop/R’n’B hybrid further. There is a touch of urban allure about Aminata’s vocals which sound particularly fresh. The video runs a parallel story to the lyrics of the song. Thus the storyboard goes like this. Girl see’s a cute boy, she then puts in her best efforts to have him notice her. There is dancing. All Aminata wants is some prime time with the hot guy.