This week the “BBC Sound Of” poll begins its daily countdown, of top five emerging artists from a longlist revealed in November and, announces the tastemakers poll topper for the year. An impressionable reminder in itself, it is crucial up-and-coming acts are backed by supporters right from their humblest beginnings. With this in mind, I’d like to introduce Gid Sedgwick, who as an independent singer, songwriter and bedroom producer of indie/electronic music is as grassroots and self-made as it gets. The 24-year-old, self-taught musician sets the ball rolling towards the release of his album “Ochos“, creating some buzz with the collections title track.
Gaining early support from BBC Introducing, “Ochos” gives a fascinating insight into the innovative music brain of an aspiring, newcomer. It won’t take you too long to figure out Gid really, is someone with creative ideas, as there is a melting pot of whip-smart, music fusions being, explored in the track. I wasn’t expecting “Ochos” to be, anything as complex as it is. My first listen through, to Gid’s indie spoken vocal style, combined with the deep, sonically resonating synths came as quite a pleasant revelation. The lyrics are very, slick in their delivery and the pounding, beatific melody sizzles, with a magnetizing, energy-field of electronics.
I feel with “Ochos“, Gid Sedgwick looks at pop from a different angle to the influx of newbies around him. From first listen the title track has a sound of fresh uniqueness about it not fitting exactly, in any genre. By putting his creative ideas in place, and not looking to be pigeonholed as a cool act, Gid may well have earned himself the description unknowingly. At the very least in its sonically alluring own way, the song, has the quirky impact needed to raise a curious eyebrow. Tastemakers eardrums should start tingling, excitedly on Gid’s music, now.