Just look at that beaming smile in her new press photo. She’s so excited about her new music. I must say, I’m equally delighted Georgia kicked off a new era with the first play of “It’s Euphoric” on Radio 1 last night. It’s been a hot minute since I’ve tuned in for any hottest Record in the World premieres. In the last week, Georgia began teasing the track, raising my suspicions. As part of the run-up to the “It’s Euphoric” first play, she was also announced to perform at Radio 1 Big Weekend. The hint could not have been any more enormous that the new music would debut with Radio 1.

As wonderful as Sophie Ellis-Bextor and her myriad of Kitchen Discos were during the long days and nights of the pandemic, equally Georgia’s prominent live streaming lifted my spirits. The similar feel-good aesthetic she has chosen for her forthcoming album “Euphoric” on Domino Record Co., set to go on sale on 28th July, is also pleasing to me.

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For these new tracks, Georgia wanted to have a collaborative experience. So for the first time, she worked with another producer (RostamHaim and Carly Rae Jepsen) on her new material. The first peek, “It’s Euphoric,” sounds noticeably dreamy compared to the energetic dance-pop style of the sophomore album “Seeking Thrills“. Yet, by the same token, the rhythmicality is such that the song exhibits move-your-body-around-the-dancefloor vibes all the same.

In the Fa & Fon directed video, the creative duo have taken Georgia out of her comfort zone. Instead of a club or festival setting, a 400m race track is where we find Georgia. For her, this is a different type of adrenaline-fueled arena. Although, the energy and feeling of euphoria in this environment are sure to transcend even further.

Pre-order the album “Euphoric” from Georgia’s store (here) before 12pm today for pre-sale access to an exclusive intimate show at London’s Omeara on 20th April.

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