It can be noted that last year was an amazing year for up-and-coming new artist Shura. The British/Russian saw favour heaped upon both of her introductory tracks “Touch” and “Just Once” and further to this with appeal being so positive towards the singer/songwriter, producer she was rapidly signed up to Polydor. To round the year off nicely in a turn of events that Shura could not have harboured any pre-conceptions of, came a long-list nomination in the BBC Sound Of 2015 poll.
Similar to Say Lou Lou, who scored a BBC Sound of 2014 nomination the year previous, Shura might not have foreseen that her works would receive such recognition at such an early stage in her development, but let me say this, her understanding of textures that suit together in a mix of flowing melodies and dreamy harmonies are very much on the money, with an organically appealing quality to them, that is commendable on her part being the sole creative brains in all that she does.
Shura’s first official release “Indecision” was first brought to our attention a couple of months ago, where we noted not only Shura’s exemplary production skills, but also the theme of retro throwback to Madonna’s “Lucky Star” that seemingly fuelled the slow-jam.
Shura’s quite clever thinking with the visual ideas also, simplicity rules but there is strong depth through her vision also. The plot of “Indecision” tackles first impressions, assumptions and preconceived ideas, subtlety on a note of sexual orientation.
As we say, very thoughtfully done it is too!