Photo: Nikko La Mere

Having been circulating on our emerging artist radar for a fair amount of time now it is Albanian-American singer/songwriter Bebe Rexha who exudes originality with a punchy flair, held together with a distinctive vocal quality that really does edge her towards becoming one of the most likely to achieve pop greatness amongst this years influx of mainstream applied new acts / artists.

Since it’s appearance online a few months ago Bebe’s phenomenal EDM-driven track “I Can’t Stop Drinking About You” now officially serves as her debut release and is suitably worked with a smouldering and dramatic visual treatment which is in essence the depiction of the aftermath following a break-up all of which characterizes the track foremost.

The “I Can’t Stop Drinking About You” video has the bucks behind it, but I’m not so brainwashed by the growing hype as actually the call of Bebe’s raw natural talent is what first serves in listener engagement – as of current 630,000 Soundcloud plays and growing since it was put online.

However, this is a video fit for a bone fide potential pop slayer and I firmly believe that Bebe Rexha has the creativity and pool of talent to go the distance and achieve.