It was during the summer that our synth pop favourites Monarchy reached out with “Hula Hoop 8000” their first new material since the release of their 2015, sophomore album “Abnocto“. I considered this new track to be a stand-alone release as it came when the duo was over in Spain taking part in the festival scene. Obviously, though it set me thinking, maybe another album or the launch of an EP at the very least, wouldn’t be too far, off. An announcement has just broken, May 2018 looks likeliest to be the intended launch for the third album.
When out in Spain, the duo’s “Hula Hoop 8000“, received the award for “Best Trending Song” from leading Spanish radio station Spain 40pp, an outstanding achievement given previous winners have included U2 and Ed Sheeran. Since hearing the news, I’ve wanted Andrew and Ra to give the award-winning, track the visual element it so rightly, deserves. Over recent months I’ve seen, the synth-pop maverns share out teasers that a full-on visual treatment was indeed, in the works but, they left us hanging until the midsts of December to see it.
I’ll be the first to admit I didn’t have a clue about the meaning behind it when I listened to the song. I just really liked the music because it edged more towards a pop direction for Monarchy and I was intrigued by the curious title of the song. Now there is an elegant Virgili Jubero directed and scripted video out and, an explanation about it from Ra, we get to understand that the track was written “as an escape from reality. I created a fantasy about how someone would feel when they get emotionally and physically engaged with someone that suddenly appears in life. In some way, I’m always wanting to create music that makes me feel like a kid again. I’m really happy with how ‘Hula Hoop 8000’ turned out, cause it’s both authentic and fantasy.”
After watching the video, I have noticed that when Monarchy allows their masks to slip, a little glimpse of the duo’s humorous side peeks out.