The pop phoenix has risen. Not like she ever truly fell though. Following recent criticism over her latest full length project, ARTPOP, the “Do What U Want” fiasco and controversy over her “pro-bulimia” performance during this year’s South By Southwest, pop revolutionist Lady Gaga has quickly quieted critics with the release of the mini film music video in support of third official single, “G.U.Y“.
Featuring cameos from Andy Cohen, the Real Housewives of Beverly Hills and a resurrected Michael Jackson, Lady Gaga takes viewers on an insane, 12-minute journey (four of which are devoted to end credits) depicting recent trouble with her management team, her demand for the perfect g-u-y, and her apparent love for Legos and Minecraft. While the music video may require numerous views and some degree in art, the visual proves the performance artist is back on her A game when it comes to creating iconic masterpieces.
While the album title track begins the crazy story of revenge, with a wounded Gaga being left for dead by money hungry executives, she finds the strength (“a hybrid can withstand these things“) to stumble to the entrance of Hearst Castle before the music of “Venus” signals her eventual rebirth. “G.U.Y“, the Zedd-produced, infectious, power bottom anthem, begins and the fun truly starts. From “Paparazzi“-like choreography in a “Bad Romance” setting, to Gaga acting as a golden goddess in a pool with deliciously attractive lifeguards, every scene is perfection.
Following the unexpected resurrection of Michael Jackson, John Lennon and Jesus, Lady Gaga creates clones of the perfect guy as she, Lisa Vanderpump and Kyle Richards infiltrate the “record label” headquarters to replace those in charge… and look damn good doing it. The rest of the video plays out with more erotic dancing and a pan out view of the castle and its beauty.
“G.U.Y” is a strong, critically-acclaimed, single choice from ARTPOP, it’s experimental pop and what Gaga is known for sending to radio. The music video seems to have been an extensive, expensive, yet fun project with extremely successful results. The artist has never looked better. We definitely know who is back in control!