In the extreme case that you are not aware after a five-year-long hiatus Swedish synth-pop duo, The Sound Of Arrows released their sophomore album “Stay Free” last week. To mark the occasion Stefan and Oskar set up a pop-up shop in London over four days where fans could stop by to catch a live performance while making on the spot purchases from an extensive range of boutique displayed band merchandise. It’s a shame that other town’s and cities missed out on the celebrations, but to achieve this would have meant Stefan and Oskar had to clone themselves to ensure everyone would be treated equally. Those of us who missed out on the pop-up sound, style and visual extravaganza of last week can now console ourselves by watching the newly released video in support of current single “Don’t Worry“.
The video is very light and sound immersive with gorgeous visual imagery, projected onto head-shots of Stefan performing the song in his usual emotive manner. The concept of the video is quite subliminal yet, comforting and calming to a greater extent. The elegantly executed clip definitely, helps to strengthen the life learned message of taking care of our social well-being, with positivity and hope. A theme which extends throughout the album. Have you noticed how all the visual aspects of the “Stay Free” promotional campaign are making us reconnect with the beauty in the world, be it a bouquet of flowers or an exquisite visually sensory music video? That’s The Sound Of Arrows working their endearing charm for the greater good, beyond just making brilliant synth-pop.
Would you like to see some live footage highlights of the recent EQ Music Live Presents with The Sound Of Arrows click here