Arrived so soon, after the issue of her sophomore album “Killing My Mind,” released in November 2021. Electronic pop artist Salt Ashes is out with new material. The latest track, “Didn’t See It Coming,” dropped recently. It is a dark pop song where she takes a new approach to the staple love song, creating something more personal in every way.
In her first new release of the year, Veiga Sanchez is joined by Dimitri Tikovoi, who has co-written and produced the track. I am so glad to know these two paired up in collaboration. Dimitri is a god-tier producer in the electronic and dark-pop genres, in my book, and Salt Ashes has also never failed to excel in this arena. What is more, in this song, they one hundred per cent bring what I was expecting from them. That being a powerful brand of electronic-heavy dance beats. Sonically as well as lyrically fashioned with a modern approach.
As she explains further, “‘Didn’t See It Coming’ is my f*cked up version of a love song. It’s how an unexpected love managed to pull me away from a way of life I thought I wasn’t ready to leave until they slapped me in the face… metaphorically, of course.”
Today I want to applaud Salt Ashes for committing to a music video formed around a gripping and intriguing storyline. (Since we have noticed many videos lately are not doing this). The clip directed and produced by Kassandra Powell introduces us to a small gathering of strangely enigmatic people. Who rock up at an American-style Diner and yet seem less interested in ordering burgers with a side of fries. The sum of them instead headed to this cafe (with the idea) to use it as a disco for some reason, I cannot figure out.
“Didn’t See It Coming” encapsulates the essence of Salt Ashes. It uses empowering themes and celebrates her mind-blowing vocals. Above all else, this track reminds me of why I fell charmed with Salt Ashes in the first instance. Firstly, her artistic integrity knows no bounds, and I very much, appreciate her female voice challenging many status quo subjects and championing equality in pop. To me, she is a truly formidable force in music and for good.