James William 1

Emerging pop star James William takes a studio break from recording his debut album to bring forth some festive cheer by crooning out his seasonal song “Christmas List”.

Now James has been diligently working the day job all year as an Olly Murs tribute act, yet amongst his hectic schedule has also laid down some promising foundations in establishing his own sound as James William, through recent tracks Lemonade and #ICYMI.

The seasonal lot of “Christmas List” is as shiny as Xmas bauble emanating with a distinctive cheeriness that could easily have been easily siphoned off and bottled in liquid cheer and labelled as S Club 7, Steps, or Alphabeat.

I have to say I’m quite enjoying the video, with all it’s twinkly embellishments and I’m not just talking James’s dazzling colgate smile.