I have New Zealand singer-songwriter Thomston to thank for an early introduction to Maryland-based bedroom pop auteur zeph (Zephani Jong). She featured on Thomston’s recent, dreamy offering “Magnolia” (review here), providing a splash of liquid gold harmonies to the sonically driven piece. She is also the latest artist to be snapped up by Neon Gold Records as a part of their fantastic roster of artists and has released her first single on the label. The catchy and fresh alt-pop track “are you?” arrives ahead of her forthcoming debut EP slated for arrival in the Autumn.
Her vocals are shimmering and hypnotic, with a notable breeziness about them. The best way of describing her style is that it is really, quite indie-pop angelic. And she is into creating vibes from the ground up. The debut “are you?” is written, recorded, and produced by, Zeph herself. She also exudes some quirkiness, which I love to see in pop artists (in fact applies to people in general). I am, loving that quite a lot of quirkiness has spilt over into the music video also. It is sweet and adorable to watch and is making me want to jump into the screen to join her because it looks like Zeph had the best kind of fun making this Erik Rojas (Isaac Dunbar, Rich Brian, Jessie J) directed video.
The track endearingly broaches the topic of relationships. Does this guy still want to be with Zeph? If only he would quit the mind games. Speak up, reciprocate with some answers and not be so vague and distant, Zeph politely inquires.
Zeph has a voice that is sweet enough to charm. Yet her honest, straight to the point style of lyricism is her weapon of choice and the embodiment of her signature style. This is the winning formula that culminates in the whimsical banger “are you?“. Dive into this fiercely cute pop track now. I guarantee after just one listen, it will be in your head for the rest of the day.