On my browse through Nylon magazine today, I read an article in the culture section about the upcoming Netflix Documentary “White Hot: The Rise & Fall of Abercrombie & Fitch.” I knew of it as an American branded clothing store, but did not know anything about the controversy surrounding it. The fact is, I have walked into only one Abercrombie & Fitch store in my entire life. Although, yes, my lasting memory of that visit. The iconic scented aroma that permeated throughout the store, still lingers with me. You may now be thinking, why am I discussing fashion and not music with you today? I’ll explain this now. I was researching Abercrombie & Fitch because the amazeballs singer-songwriter Myylo has a new track out today, called “Abercrombie & Fitch Boy“.  

As well as being synonymous for creating a unique, sensory shopping experience instore by continually pumping wafts of their signature cologne “Fierce” onto the shop floor. Abercrombie & Fitch employs models disguised as shop assistants in their locations. At one time, it was commonplace to meet shirtless models parading around in-store. I get the idea Myylo remembers this fondly. In the past, visits to Abercrombie & Fitch were like walking into a thirst trap of muscular torsos and washboard abs. Is this the stuff of Myylo’s dreams perhaps, (I can’t say I blame him) and where he takes inspiration from for the new song co-written with Dorian Electra and Christian Fiore.

Listen on Apple Music

The track is another melodically infectious pop confection that sits well with all of Myylo’s countless others. Following suit of his other recent release, “Being Born Kinda Sucks“. Myylo confirms the drought of music videos is over. He’s out with another quirky but delightful visual clip for “Abercrombie & Fitch Boy” directed by Byron Gamble.

I love the track of course, but this dreamy, super adorable video by Myylo makes me love it even more.

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