North Wales-based artist Samuel Evanson is continuing to build exciting momentum. Fresh from the recent release of “Bad,” he invites listeners into the next chapter of his artistic evolution with a new single “Freaks.” If you’ve been keeping an eye on his steady rise, you’ll recognise that each release reveals another layer of his artistry. This latest offering feels like his most assured statement yet.
What immediately stands out about “Freaks” is how naturally it builds upon the authentic storytelling and soulful vocal delivery that have become Samuel’s calling cards. His ability to turn personal experiences into relatable pop moments continues to grow stronger with every release. Wrapped in an irresistibly polished alt-pop production, the track carries genuine radio and playlist appeal. All while simultaneously reinforcing the artistic identity he is carving out for himself.
“‘Freaks‘ is about finally feeling free to be yourself,” Evanson explains. “It’s about embracing who you are and finding the people who make you realise you never needed to change in the first place.”
For me, the music video is where “Freaks” truly comes into its own. Taking the reins as both director and producer, Samuel Evanson delivers a cinematic visual that feels every bit as heartfelt as the song itself. It captures that familiar crossroads between fear and hope. The moment you decide to step outside your comfort zone and trust that you’ll find the people who accept you exactly as you are. Rather than simply illustrating the lyrics, the video expands their meaning. Thus making the journey towards belonging feel tangible, hopeful and beautifully human.
The creative ambition reaches another level in the self-directed and self-produced music video. Beautifully cinematic, the visual tells a relatable story of overcoming fear, taking that intimidating first step, and discovering the people and community where you’re finally able to belong. It perfectly complements the song’s central message, adding another emotional dimension to an already compelling release.
Samuel Evanson is proving that meaningful pop doesn’t have to shout to make an impact. Sometimes the most powerful songs simply hold up a mirror and remind us that being different was never the problem. “Freaks” feels exactly like that. The narrative is a fearless invitation to find your people. So turn the volume up, and wear your wonderfully weird heart with pride.
Connect with Samuel Evanson
Instagram: https://www.instagram.com/samuelevanson/