You might recall singer-songwriter Lloren as a finalist in the 2018 season of The Voice UK, with pop’s Olly Murs as her mentor. After the show, she took a different path than many who participate in TV singing competitions. Her focus instead, on carving out her own niche. She has gained significant recognition, amassing over 30 sync placements in trailers, TV shows, and ads. With her latest work featured in a campaign for Kay Jewelers. Her music has also appeared in an array of popular TV series such as Grey’s Anatomy, The L Word, 1923, Wish, and The Company You Keep. Also Made In Chelsea, and both Love Island UK and USA. Recently, Lloren has shifted gears, diligently pursuing her popstar aspirations over the past year. Although, notably her sights are not directed at the pop charts.
After immersing herself in the vibrant music scene of LA notably writing songs, Lloren has released an array of captivating tracks throughout 2024. These include standout singles from her highly anticipated debut album, “It’s Always Sunny In LA,” arriving in 2025. With a bold transition from cinematic pop to a fresh, synth-laden dream-pop sound, she captures a poignant sense of nostalgia. Her decision to embrace 80s-style production beautifully complements her soulful and inviting vocals. Furthermore, recognizing her vocal similarity to the Swedish artist LEON, Lloren draws direct inspiration from the Swedish songstress, creating a distinctly comparable nostalgic allure.
The new single release, “The Last Star In LA,” launched on Friday, serves as a heartfelt love letter to the city that has profoundly influenced Lloren’s music journey. This narrative, rich with yearning emotions, highlights the exceptional craftsmanship of this independent artist’s vocals and songwriting. The track stands out for its striking resemblance to LEON, presenting a mesmerizing blend of delicate and soul-stirring elements. Listeners will undoubtedly be swept away in a sense of wonder and admiration.
The kind of success Lloren has achieved is the stuff of dreams for most singer-songwriters. Although, by the same token it really will be nice and mean a lot to have her own debut body of work under her belt. 2025 will therefore see Lloren step into her power.
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