Continuing the introduction to the Irish-born alt-pop sensation Altara. A newcomer who burst onto the music scene in August with the mesmerizing indie-synth-pop debut track “Somebody To Lose.” (That I previously wrote about in an emerging artist feature on the blog). Altara’s music is a testament to his clever songwriting and captivating production style, setting the stage for an electrifying musical journey. With the release of his sophomore single, Altara continues to push boundaries, showcasing a genre-bending style that is uniquely his own. His refreshing approach to a hybrid fusion blend of alt-pop music mastery is a demonstration of his innovative artistry. Likewise as listeners you should get ready to be swept away by the irresistible allure of Altara’s evolving signature sound.
The new track, “It’s Hitting You, Isn’t It,” immediately piques the listener’s curiosity with its intriguing title. Altara’s choice of title is certain to generate significant interest. As we delve into the track, we are treated to a captivating musical journey, characterized by the seamless shifts in musical style between verses, chorus, and post-chorus sections. This multifaceted quality enhances the track’s overall memorability, undeniably leaving a lasting impression on pop music enthusiasts.
Sharing more behind the track, Altara explained: ‘I started writing at the airport for some reason, I just had the idea & sang it into my phone like a crazy person… I went through a lot of different emotional stages. I think that’s why it changes so much. Started as an idea to do a love letter, then I wanted to sing in Spanish, then I wanted to have a ‘drop’ section.”
It is somewhat an anomaly for alt-pop tracks to encompass multiple musical styling in one three or four-minute offering. Yet Altara makes the most of every nano-second of the four minutes thirty seconds of “It’s Hitting You, Isn’t It.” He makes seamless transitions appear executed with effortless ease. The result is wholly compelling with a definite spellbinding allure. Moreover, the pop kids who stan for Remi Wolf will surely appreciate what Altara creates in his first two releases.
Diving into the captivating and invigorating lyrical narrative of Altara’s music promises a truly exhilarating listening experience. Moreover, the exploration of the theme of losing control represents a distinct departure from the conventional pop song lyrics. And yet, adds depth and complexity to the music. Furthermore, when reading the press release, the statement reveals intriguing hints of continuing twists and turns in Altara’s musical styling in future tracks. Thus creating anticipation and excitement among all who are listening to his music. Without a doubt, Altara’s distinctive musical artistry and innovative approach position him as a compelling and influential artist to watch in 2025.
Connect with Altara
Instagram: https://www.instagram.com/heyaltara/