It’s always a thrill when a new alternative pop artist truly cuts through, and Erin LeCount has done exactly that. First encountering her via the arresting single “808 Hymn,” it was immediately clear this was an artist worth following closely. Since that first, glorious listen, the desire for more of her captivating work has only intensified. And thankfully, Erin has already delivered plenty to savour.
Far from being a newcomer finding her footing, Erin LeCount has steadily built an impressive catalogue. Two EPs packed with breathtaking alt-pop have earned her warmly received tour dates across Europe. While an upcoming run of sold-out North American shows throughout February further underlines her rapidly growing reach. Her ascent beyond these shores feels entirely deserved, driven by a mesmerising vocal presence, deeply introspective lyricism and hauntingly immersive production choices.
Today, Erin LeCount steps confidently into her next chapter with the release of “I BELIEVE,” out now via Atlantic Records. Arriving as a powerful continuation of her recent singles “808 Hymn” and “Machine Ghost,” the track sharpens the artistic identity she has been steadily carving out. Each release feels increasingly assured, revealing an artist unafraid to interrogate vulnerability, faith and selfhood through a meticulously crafted alternative pop lens. With “I BELIEVE,” Erin doesn’t merely follow momentum — she elevates it, reinforcing her status as one of the most emotionally compelling and forward-thinking new voices in the genre.
Fully self-produced, “I BELIEVE” unfolds with fearless vulnerability. Rich, atmospheric synth chords form a haunting sonic backdrop, gently swelling and intertwining with Erin’s spellbinding vocal delivery. The result feels both intimate and expansive — a hypnotic fusion that calls to mind the emotive depth of Hannah Reid (London Grammar) alongside the experimental finesse of Imogen Heap, yet remains unmistakably Erin’s own.
About “I BELIEVE” Erin LeCount said, “‘I BELIEVE’ is a cynical, existential song about apathy, passiveness in your own life, disillusionment with the state of the world, what it feels like to turning to every possible external source to tell you how to feel and exist – religion, self help books, magazines, astrology, lovers, antidepressants. I wrote it about a pursuit of perfection, faith and meaning soundtracked to relentless synth pop production.”
With “I BELIEVE,” Erin LeCount continues to prove that alternative pop can be both sonically ambitious and emotionally confronting. Above all, a combination that positions her firmly as an artist to watch in 2026 and beyond.
Connect with Erin LeCount
Instagram: https://www.instagram.com/erinlecount