The new week is off to a good start for electronic pop fans. CHVRCHES have unleashed a new track “He Said She Said” ( a Hottest Record In The World, premiere with Annie Mac.) It has been three years since the Glasgow trio released their acclaimed third album “Love Is Dead.” Resulting in probably the longest break they’ve had between putting out new material. As documented on their social media platforms. Lauren, Iain and Martin have been hinting at new music for some time. Speaking at various points during the lockdowns and sharing comments about working on CHV4 while working apart. Meaning with Lauren and Martin self-isolating in Los Angeles and Iain in Glasgow they’ve had to connect up digitally. Leading them to undergo a creative experience unlike any other they have encountered before.
The band started dropping video teasers online last week, something was afoot, although we didn’t know quite what. Now we have synth-pop banger “He Said She Said,” and it appears they have much pondering and contemplation to get off of their chests. The track “He Said She Said” is their vocal platform for opening up a conversation about gender inequality within the music industry and in general.
After reflecting on the balancing act that is expected of women. Lauren Mayberry explains of “He Said She Said“…
“Be successful but only in the way we want you to be. Speak up for yourself but not so loudly that you steal men’s thunder. Be attractive but only for the benefit of men, and certainly don’t be vain. Strive to be The Hot Sad Girl but don’t actually be sad in a way that’s inconvenient for anyone. Be smart but not smart enough to ask for more than what you’re being given.”
It is appreciated, and am I grateful that Lauren has spoken up for all womankind because a lot of what she talks about is familiar and encountered by women daily, the world over.
I am loving that, with their latest releases, London Grammar, MARINA and now CHVRCHES are all crafting messages about femininity. Produced in the kind of sonic, electronic music styles, which equally captivate, listens. Like a holy trinity of female voices in pop calling for gender equality Hannah, MARINA and Lauren, have valid points to make, but if I might add a word or two further to what they have said. If we are looking upon a hot new trend in music, personally, I am here for it.