I almost did not bother to tune in to the Hottest Record In The World premiere of “Beg For You“. On the Radio One show “Future Sounds” with Clara Amfo last night. As from the teaser clips shared online in advance of the premiere. I already believed the track was a dancefloor banger. The first sneak-peek came via a cheeky leak from Charli with a snippet of the track. On the same day “New Shapes” (the previous, single release) came out in November. However, I do love the adrenaline-fueled buzz of a premiere. So eventually ended up listening to the much anticipated Charli XCX and Rina Sawayama collaboration as it received its first play.
What’s true of Charli’s ‘Angel’s’ fandom is that they know what works for her. They were craving this collaboration with Rina Sawayama for quite some time. I think this more a case of when, not, if it the collaboration would happen. Choosing the seminal track “Cry For You” from September (Petra Marklund) as a sample was an inspired choice. The song is so iconic and recognisable that most updates on it will never do it justice. However, when Charli and Rina jump on it, they certainly, left their own iconic imprints all over it.
Something tells me when Charli performs this anthem live on tour, there will be a sea of elevated hands reaching for the sky, amassed in the crowd in front of her. Things will go off, for sure. Charli and Rina’s newest hot take on the track, brilliantly produced by Digital Farm Animals, does not fail to deliver. It burns.
Without question, Charli has snagged another fan favourite here. But again, when is it that any of her tracks are not fan favourites?…
Charli’s 5th album “CRASH“, is out on March 18th 2022. Pre-save and buy your tour tickets HERE
(European and North American tour starts in March – the UK dates May 2022)