I’m sure there are plenty of twinkly Christmas songs making an appearance everywhere online as of now, but nothing of the kind comes from The Magnettes. The Swedish trio is known to us as being forthright and sassy with fire in their belly and in their minds. Traits which are further reflected in their whip-smart style of lyricism which they team with spiky electronic-pop melodies. When we heard the band would be performing at SXSW earlier this year, we knew it was going to be one of the shows we did not want to miss. On behalf of EQ, Creative Director and Editor Raj attended the festival. Including The Magnettes show at Friends and also contributed a piece about the band to the SXSW Bloggers Guide 2018 prior to flying out to Austin. I feel sure the band consider the festival one of the highlights of their busy 2018. Although this does not stop them from giving the music world, one last tasty morsel to cap off the year. They leave a big impression by way of new single “ANX.”
“ANX” is the first single from The Magnettes upcoming sophomore album and follow-up to 2017 debut long player “Ugly Youth.” The new single takes up the mantle as the band’s latest party anthem. Carrying on with the forward-focused alt-pop style that has marked their music from the start. It’s a blast. It is frenetic, wildly spirited and above all else a good hearty piece of energy-driven pop. Packed with fuzzing synths, gritty guitars and gutsy vocals in equal measures.
The band explains about the song:
”It’s like an ambivalent party anthem. The song is about dealing with FOMO, about wanting to let go, throwing yourself out there and failing. It’s that feeling like you gotta do what everybody else is doing but it doesn’t, really come natural to you. It’s fake, it’s scary, and it’s just fucking exhausting.”
I don’t see The Magnettes as gimmicky, they remain distinctive. This is exactly what today’s emerging pop artists need to be thinking more about, than following the crowd or trends. Go all out with colour or stay at home. There really is only beige in between. If you’re wondering where The Magnettes fit on the colour spectrum, they are firecrackers, they radiate red, orange and yellow. Their music makes me feel warm and glowing.