The past few summers have spawned some incredibly massive tunes, tracks which have broke chart records by racking up phenomenal play/streaming counts. Omi – “Cheerleader”, Major Lazer & DJ Snake (feat. MØ) “Lean On”, Luis Fonsi, Daddy Yankee ft. Justin Bieber – “Despacito.” I can’t say I’ve been alerted to any release as yet, which is likely to rival the magnitude of those recording breaking, smash hit singles this year. However, one non-major backed song “10 Outta 10” by pop, R’n’B, soul, singer-songwriter Shwain has caught my attention.
I sincerely feel if the track is marketed correctly, that it stands a very, good chance of commanding a big reaction. The song has a fusion of elements gone into it, a pounding rhythm, an obscenely catchy, melodic hook, impressive drum rolls culminating in a smooth island feel. The objective of the track is to have us, up and dancing, which appears an absolute inevitability owing to it touching upon a tiny amount of dancehall inspired swagger. I can imagine this track being around for quite some time, in fact, I wouldn’t be shocked if it saw another incarnation, further down the line much, and consequently re-released in a year or so, as was the way of Omi’s whopping chart-topper “Cheerleader.”
A little about Shwain, he is versed in dance, performance and music. At fifteen he was signed to label O.G. records. He was offered an exclusive two-album deal with Warner Bros but decided to concentrate on his education instead. Now he is making headway into the music industry with “10 Outta 10” and backing vocal spots for the likes of the rap duo Krept and Konan and highly respected Producer/DJ/hip-hop figure, Mr Bigz.
I say Shwain is showing the kind of soul-pop mastery on “10 Outta 10” that MistaJam’s audiences would love. Hopeful the track will land on the said groovy, radio presenters ears and subsequently become his first step on the ladder towards superstardom.