James William 1Emerging pop artist James William is on a roll. Continuing on from his recent electro-poptacular effort “Lemonade” the talented boy wonder secures another wall to wall stomper in the follow up peppy pop cut “#ICYMI” (In case you missed it).

Driven by pounding beats and a fist punching chorus, #ICYMI is further elevated by James’s pop sensitised vocals that glide with sparkling ease to unleash this catchy pop ditty in all it’s triumphantly boppy nature.

I have to say I am really quite impressed by what’s jumping out of James Williams hit factory of new tracks lately, he’s showing a growth of improvement with each release and I’m particularly loving this direction he’s going with.