This new video called “Never Look Back” by Russ Chimes is both deeply fascinating and both deeply disturbing at the same time.  First of all, it’s an instrumental dance number – slamming I’ll have you know.  But the video – it’s completely amazing – like a mini movie…in fact, it’s like a Kill Bill Part One if you will. 

We’ve seen this thing before – music videos set against a continuing storyline (hello Basshunter) – but something about part one of this series in the Russ Chimes Midnight Club EP just really reaches out and grabs you.  I kinda like theidea of the music turning into the soundtrack and the music video becoming the movie…I think more artists should explore this unique presentation of their music.  After all – we do live in modern times.