The Reason 4

A few weeks ago, I met up with The Reason 4 in a bustling Oxford Street coffeehouse to talk about their new single "Take It All", a few choice tracks from their upcoming album "Crying Out Loud" and what we can expect from the man band / X-Factor alumni in 2011.

I have to say that overall, I'm very impressed with the original material The Reason 4 have shared with me so far and it's far exceeded my expectations.  We knew the guys could sing, but having been locked in a studio for some time now, it's quite apparent their songwriting abilities are razor sharp in songs like "Broken" and "Empty Bottles" and it wouldn't surprise me if they continue to break out as majors stars in 2011 and 2012 with their mainstream and relatable Robbie Williams-esque "man power" pop tunes.

Enjoy our little chat with The Reason 4.  Their debut single "Take It All" will be released on August 7th with uplifting remixes from Uniting Nations.  And FYI – another reason I love The Reason 4 - they aren't afraid of the occasional man hug as well.