Often, I find myself frustrated with the algorithm’s limitations. Still, this time it truly excelled in bringing my attention to some exciting new Welsh pop talent. I was instantly captivated by Voya, a Cardiff-based electronic-pop duo, thanks to their eye-catching imagery that drew me in immediately. Similarly, also with the promise of an upcoming debut album. Worked in a rich blend of luxurious production and emotive vocals, drawing inspiration from the 80s British synth-pop era. Moreover, masterfully merges dark electronica with stylish new-wave influences.
With an impressive array of musical experience behind them, Voya’s members—singer-songwriter Linford Hydes and accomplished producer and multi-instrumentalist Eddie Al-Shakarchi—have captivated audiences with their dynamic live performances. (Including a spot in the Welsh music showcase at The Great Escape 2023). Voya is taking the bold decision to engage with fans before releasing any official music distinguishes this duo in a crowded landscape. Their bio reveals they’ve successfully recorded and produced an impressive debut album featuring 12 tracks. The release of their first single, “Too Shy For Love,” during Christmas week signifies a thrilling new chapter for them, marking their official entry into the online music scene with excitement and flair.
The debut release “Too Shy For Love” strikes a perfect balance between a catchy melody and a poignant message. This sad-banger anthem resonates with anyone who has ever felt invisible in romantic encounters. It brings to life the struggle of someone longing for love but held back by self-doubt. The narrative captures the deep yearning for connection, making it a relatable and powerful anthem for those navigating the complexities of love.
I’ve watched the music video at least thirty times today because I’m utterly captivated by its stunning visual representation. The imagery brilliantly reflects white face drag artistry and theatrical settings, creating a mesmerizing experience. Voya has truly tapped into an underexplored niche in the music scene. While Voya may not be as avant-garde as glam-rock counterparts like Walt Disco, they don’t have to be; this duo stands out in their own remarkable way.
Connect with Voya
Facebook: https://www.facebook.com/voyamusicuk
Instagram: https://www.instagram.com/voyamusic