It has been a quick minute since I last posted about an emerging artist. And, while I must admit prioritising a chunk of my time being lockdown, with catching up on releases which have happened during the strangeness, of recent weeks. I recognise and empathise, more now than ever, the difficulties faced by newcomers such as the nineteen-year-old wunderkind, producer pluko who are endeavouring to establish themselves by getting their work listened to, at this time.
Such is the healing power of music, it is understandable that many of us will choose to seek solace in our favourite music and artists to get us through the tumultuous times ahead. I do think this time presents a lucrative opportunity to rally around emerging talents. This is easily achievable, all we need to do is consider popping a playlist on, perhaps, while we are baking our way through the pandemic. Say like, one of our Poptronik playlists for instance, where there are lots of new artists to discover.
Another artist I would urge the readers of EQ to check out is the Pennsylvania-raised producer pluko. I have become pleasantly enraptured with the teenager’s production mastery and vibrantly, alluring beats. He makes some incredible electronic music, which sits in the realm of Jai Wolf and San Holo. In two years he has made the leap from bedroom producer to that of a main-stage act. In 2020 he is making even more waves with a slew of new tracks. Since the beginning of the year, pluko has put three new offerings under his belt, with “blessings,” and “the lovely one,” although, it is the collaboration with San Francisco based duo Cassette Tapes on the track “used to” which has caught my attention. The team-up share, breezy electronics snapped beats, and bubbly, infectious grooves. Together with a melody which is dripping in sunshine and warmth.
This weekend “used to” has been wedged into my headspace, and I’ve listened to this track a lot. In a nutshell, it is a cute and lovely track about realising when we’ve been knocked off our perch, so to speak. That we’re no longer being looked upon as being the favourite, special or the chosen ones. A little bittersweet, yes, but mostly the effort creates a colour of its own. pluko is making a splash with these new tracks and I am particularly, excited by his accessible, indie-pop style of production. The burgeoning producer’s sound has extremely intoxicated me and has captured my attention – does he capture yours?