As readers of EQ Music Blog are well aware, we have a particular liking for Nordic pop artists. A vibrant genre that has been the focal point of many features on our blog. From Sigrid‘s electrifying energy to Dagny‘s catchy melodies, and MØ‘s dynamic soundscapes to Moyka‘s ethereal vocals. We’ve only scratched the surface of the exceptional talent emerging from this region. Our quest for discovering fresh, innovative voices continues. And I am excited to introduce you to a standout emerging artist: IVY.
Originally hailing from Norway and now based in London, IVY, formerly known as bby ivy, is embarking on an inspiring new chapter in her musical journey. Her latest release, “Let My Hair Down,” showcases a raw and unapologetically honest take on alt-pop, blending highly emotive lyrics with captivating production. This track not only reflects her personal growth but also resonates with listeners on a deeper level. Thus making it a must-listen for fans of genuine and relatable music.
IVY is not only developing a distinctive sound in the alt-pop genre. She is also setting herself apart from other artists in the Nordic pop scene with her vibrant and anthemic power-pop style. In her artistic journey, she has transitioned from her previously sweet and alluring vocal delivery, which resonated with DJs, producers, and live audiences during various collaborations in the electronic and club music space. Which her most recent collaboration with Tungevaag on the track “The Night” highlights. Additionally, the bold, sing-speak approach she employs in “Let My Hair Down” represents a dramatic change. Moreover, making IVY nearly unrecognizable compared to her earlier pop music endeavours. Yet, above all showcasing her ability to evolve as an artist.
“This era is about trusting my instincts—creatively, emotionally, and physically,” IVY shares. “I’m not overthinking it. I’m letting it be loud, sexy, and unapologetic.”
Above all, these are the captivating aesthetics that IVY similarly incorporates in the “Let My Hair Down” music video. The visuals are vibrant and dynamic, delivering an empowering attitude that exudes confidence and strength. It embodies the spirit of a fierce, independent woman who embraces her individuality, unapologetically seeking to express her freedom and joy as she indulges in a hot girl summer experience. Moreover, celebrating life on her own terms.
Don’t miss out on her compelling artistry—IVY is certainly one to watch in the ever-evolving landscape of pop music!
Connect with IVY
Instagram: https://www.instagram.com/ivy/