I constantly encounter individuals who claim that electronic-pop music is a genre in decline, but I vehemently disagree. The sheer volume of emails I receive from electronic-pop artists and their PR teams serves as compelling evidence that this genre remains an incredibly popular choice for emerging artists seeking a breakthrough. Moreover, I recently discovered the information about the newcomer Altara and the delightful debut single, “Somebody to Lose.”
Altara’s debut single has arrived after years of perfecting his sound and production. With a passion for songwriting from a young age, his earliest official recordings came about during the pandemic, marking the beginning of his burgeoning music career. Altara’s talent as a singer-songwriter is undeniable, having already written tracks for the likes of Ariana Grande and Charli XCX. Get ready to be mind-blown by his exceptional work.
Upon listening to Altara’s debut track, it’s clear that he has a talent for creating catchy tunes with thoughtful lyrics and polished production. The use of crashing synths in this anthem is particularly appealing, showcasing hi unique musical style. The overall vibe is reminiscent of artists like Lauv, JORDY, and Jake Miller. I’ve done some online sleuthing and stumbled upon other music Altara has teased on TikTok. These reveal diverse fusions of alt-electronic pop. This leads me to believe that his future releases won’t necessarily mirror the style of “Somebody To Lose.”
Altara’s clever and lively writing style is truly captivating. Especially so, when portraying the experience of developing feelings for someone who is already in a committed relationship. The tone remains cheerful and optimistic throughout, without giving in to melancholy. Furthermore, Altara expresses this sentiment with the lyrics…
“You’re so hot I don’t know what to do, face so pretty it could hang in the Louvre. It’s a goddamn shame you’ve got someone to lose.”
Altara’s new project will create quite a buzz for sure. I’m particularly enthused about his accessible, electronic-pop production style. The promising sound of this emerging alt-pop artist has genuinely piqued my interest – I wonder if it has piqued yours as well?
Connect with Altara
Instagram: https://www.instagram.com/heyaltara/