VV

Whether she’s referring to herself as VV Brown, VV or just plain V these days. There is no mistaking the fact that as a music artiste foremost, VV has transformed herself from her early days, which primarily noted her as a soul-pop artist, to that of boundary pushing innovator and creative visionaire.

The expansive realm of creation kicked off on the critically acclaimed sophomore album Samson and Delilah. One which I still quite actually consider to have been a criminally underated and under appreciated as a body of work. Although, bearing in mind that it acted as a first glimpse into VV as an artiste in transition, it did work in the public domain as forming a marker point from which VV could further go forward with a free reign to chop and change styles in a more experimental context thereafter.

Being an independantly releasing artiste VV holds the batton of creative control which again puts her in the chair as it were, of overseeing her endeavours take shape from sparks of ideas to the end product. All carried out to VV’s eclectically diverse routes of direction. And in today’s pop landscape this marks VV as now up there in experimental association with her contemporaries like Róisín Murphy and Kate Bush.

Power to VV’s creative resolve in pushing forward with new projects! To which she’s acted in setting up a Pledge Music campaign to run alongside her latest album endeavour and introduced by the track “Shift”.

A package of all over artistic licence gives VV the perfect platform to extend upon her past creations, doing so with style, chic and vigour on “Shift”.

Challenging any pre-conceptions, “Shift” registers high on impact on the multi-levels of fashion and music art and presents VV in an artistic likeness here to the formidable Grace Jones.

Pre-Order VV’s new album “Glitch” here